Radio Citys Fun Ki Nayi Bhasha storms the country

FUN se bachke kahan jaoge? A new infectious language is taking over the country! Hot on the heels of The more laws, the less justice.
its television campaign, Radio City 91.1FM, India’s Leading Radio Network, takes its Fun ki nayi Poverty is no disgrace to a man, but it is confoundedly inconvenient.
bhasha campaign outdoors, on-ground, LIVE and interactive with Radio Cityzens across the country! We all are where we are because we want to be there.
Radio City 91.1FM is running a one of a kind contest nationally from June 25 July 12, 2007 across English was good enough for Jesus Christ and it’s good enough for the children of Texas.
Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Lucknow where listeners can pit their Fun Quotient A heaven on earth.
with Radio City by completing one incomplete line within 10 words in a witty manner. Taking listener A suburban local was stalled by a blizzard one winters night, and so deep was the snow that its passengers were unable to leave the car. Next morning the hundred and fifty-odd half-frozen commuters were startled to see a manned signal tower only a few hundred yards away. The signal-station attendant had seen the stalled train the night before, but when asked why hed done nothing about it, he answered, Its not in my territory.
interactivity to the next level, one lucky winner to this contest from each station will find To die but not to perish is to be eternally present.
himself featured on a prominent billboard out in the city on July 13, 2007 for everyone to see! In every pain let this thought be present, that there is no dishonor in it, nor does it make the governing intelligence worse. Indeed, in the case of most pains, let this remark of Epicurus aid thee, that pain is neither intolerable nor everlasting if thou bearest in mind that it has its limits, and if thou addest nothing to it in imagination. Pain is either an evil to the body (then let the body say what it thinks of it!)or to the soul. But it is in the power of the soul to maintain its own serenity and tranquility, and not to think that pain is an evil. . . . It will suffice thee to remember as concerning pain . . . that the mind may, by stopping all manner of commerce and sympathy with the body, still retain its own tranquility.
Speaking on Radio Citys outdoor campaign, Mr. Rana Barua, National Head Marketing, Radio City Therefore, the good of man must be the end of the science of politics.
91.1 FM said, Fun ki Nayi Bhasha’ is a fun new language that we are creating to build on our The Tao is supreme goodness. It has no form and is limitless. It is formless because there is no visible trace of its existence. The Tao is that energy that has existed from the beginning when there was neither structure nor differentiation. It is the source of life in heaven and on earth. It creates and all things.
proposition Whatte Fun. It urges our listeners to look at the lighter side of life. We have taken Whose wit in the combat, as gentle as bright, Ne’er carried a heart-stain away on its blade.
idioms, added a fun twist to them and created a fun experience by interpreting them literally to Boys will be boys, and so will a lot of middle-aged men.
demonstrate a whole new refreshing take on life as we know it. The idea behind the campaign is get I do believe there is many a tear in the heart that never reaches the eyes.
our audience to participate and add to the new language of fun on Radio City. Combined with our The way you think about a fact may defeat you before you ever do anything about it. You are overcome by the fact because you think you are.
brand video, music CD, microsite, on-air initiatives and TVC, our fresh initiatives will further Government and cooperation are in all things the laws of life; anarchy and competition the laws of death.
enhance and amplify our communication to our listeners across the length and breadth of the They see nothing wrong in the rule that to the victors belong the spoils of the enemy.
country. Commenting on feedback to Radio Citys fresh outlook, Mr. Barua added, We are quite Lord, what fools these mortals be!
thrilled on the response we have received so far. Its really been very positive, be it from our The most important single ingredient in the formula of success is knowing how to get along with people.
listeners or other players across industries. With the ‘Whatte Fun’ song we revived the concept of It would seem that men always need some idiotic fiction in the name of which they can hate one another. Once it was religion. Now it is the State.
enjoying life. People have started catching onto our outlook of Whatte Fun and enjoying it too! The air is full of farewells to the dying, And mournings for the dead.
Reinforcing the outreach of its fresh mantra Whatte Fun across audiences, Radio City 91.1FM is Love, such as in society, is only the exchange of two fantasies, and the contact of two bodies.
leveraging the power of multiple mediums with a hi-decibel 360 degree approach including a A great man will not trample upon a worm, nor sneak to an emperor.
television and outdoor campaign integrated with programming and on-ground elements. While the Only those are fit to live who are not afraid to die.
outdoor campaign involves heightened visibility through billboards, mobile buses and vans, bus backs Right on to the New Period vineyard arbors were the centre and chief ornament of all gardens.
and bus shelters there would be activation at traffics lights and presence in malls. Taking the The superior man is distressed by the limitation of his ability; he is not distressed by the fact that men do not recognize the ability he has.
lead, to offer a differentiated listening experience, Radio City 91.1FM unveiled a fresh outlook, Look into the mirror. The face that pins you with its double gaze reveals a chastening secret: You are looking into a predator’s eyes.
‘Whatte Fun’ in line with the vision of creating a national brand. From a broad base, Radio City God help us, ma’am! Do you see what we saw? We saw that we’d been given a law to live by, a moral law, they called it, which punished those who observed it for observing it. The more you tried to live up to it, the more you suffered; the more you cheated it, the bigger reward you got. Your honesty was like a tool left at the mercy of the next man’s dishonesty. The honest ones paid, the dishonest collected. The honest lost, the dishonest won. How long could men stay good under this sort of a law of goodness?
fine-tuned the core-target audience through focused segmentation to SEC AB 25-35. With a bouquet of Ample make this Bed Make this Bed with Awe In it wait till Judgment break Excellent and Fair.
exciting, path breaking programmes for the first time on Indian radio, Radio City 91.1FM is poised Th’ imperial ensign, which full high advanc’d Shone like a meteor, streaming to the wind.
to capture and sustain the biggest share of ear delivering an unmatched radio experience.